Designer
6+ Years of design and tech education, still taking classes to keep growing.
4+ Years of hands-on experience in design, tech, and research.
100+ Projects and collaborations across teams & industries.
Selected case studies
Reframing how self-help tools support vulnerable users
Building stronger local communities through skill exchange
Designed a community-driven marketplace where people exchange skills instead of money. Using an AI-assisted workflow to rapidly explore concepts before refining the product through research, testing, and iteration.
Reframing thermal comfort for sustainable behavior
A UX research–driven concept on sustainable behavior, identifying perception as the key driver of thermal comfort and designing a multi-sensory system to reduce reliance on household heating.
Designing trust and conversion in entertainment insurance
Designing connection and discovery for queer creatives
Shaped the brand and UX direction for a concept platform connecting queer creatives, using behavioral insight to define the homepage experience and overall product vision.
From landing pages to full-scale digital platforms
I design experiences that make complex things feel simple, and always rooted in human-centered design.
Tech startup for Steel Platform
UI/UX and Webflow build for an AI-powered steel platform, structuring complex product workflows into a focused B2B experience. Strengthened positioning, navigation, and trust for an industrial audience.
AI-Powered software website
Led the end-to-end UX redesign and Webflow build for a software and AI consultancy. Delivered an industry-aligned experience that improved positioning and conversion.
Luxury eCommerce experience
Led UX improvements across homepage, navigation, and product pages for a large retail catalog. Refined structure and storytelling to support showroom traffic and online conversion.
Personal website for funky Artist
Designed and built a custom Webflow site with light branding and a tailored audio player. Focused on content hierarchy, performance, and making music discovery effortless.
Designing & building with AI
Playful finance learning for kids
A gamified concept that introduces basic stock market principles through playful interactions, designed to make complex systems understandable at an early age.
Delay tracking for production efficiency
Reframing how self-help tools support vulnerable users
Led the end-to-end design of a mobile support app for young women, grounded in research with 100+ participants. Increasing monthly active users by 420% and organic downloads by 215%.
Sustainable building material
In collaboration with Snøhetta, we developed interior wall panels from locally sourced clay, achieving a 62% reduction in CO₂e per m² compared with conventional interior wall materials, through material innovation and full life-cycle evaluation.
Calmer classroom system
Light system that uses color and atmosphere to lower classroom volume and support focus, while integrating acoustic absorption. Concept testing showed a 24% reduction in speaking volume and improved concentration during independent work.
Sexual health among women
A two-part behavioral design concept, a visibility focused artifact and a national public health rollout to normalize women’s sexual education. Structured to reach 1.3 million Swedish students within three years.
Inclusive Public Space Redesign
A people-first urban redesign of Stigbergstorget, enhancing safety and accessibility through intuitive crosswalk alignment, separated bike and pedestrian flows, and tactile and audible wayfinding.
A Creative Fashion Study: Back to School Reimagined
Designed a seven-look fashion collection reimagining academic uniforms through an androgynous, feminist lens, exploring women, identity, and self-expression through fashion.
Assembly line for Volvo Cars
Redesigned production workflow for Volvo Cars, reducing ergonomic risk by 57% and delivering over 2M SEK in projected savings, achieving ROI in under two years.
Thermal comfort for sustainable behavior
A UX research–driven concept on sustainable behavior, identifying perception as the key driver of thermal comfort and designing a multi-sensory system to reduce reliance on household heating.
App for a physical sensory system
An app concept connected to a sensory hub product, designed to support sustainable thermal behavior through multi-sensory interaction and system-driven UX.
Playful finance learning for kids
A gamified concept that introduces basic stock market principles through playful interactions, designed to make complex systems understandable at an early age.
Delay tracking for production efficiency
A platform concept designed to help sheet metal teams track project delays, improve visibility across workflows, and reduce inefficiencies.
Playful finance learning for kids
A gamified concept that introduces basic stock market principles through playful interactions, designed to make complex systems understandable at an early age.
Delay tracking for production efficiency
Concept Screens & Explorations
I'm always exploring different ways to be creative and keep up with the latest technology to create meaningful experiences, whether it's designing beyond the screen or leveraging AI.
App for a physical sensory system
An app concept connected to a sensory hub artifact, designed to support thermal comfort and wellbeing through multi-sensory interaction and system-driven UX.
Playful finance learning for kids
A gamified concept that introduces basic stock market principles through playful interactions, designed to make complex systems understandable at an early age.
Delay tracking for production efficiency
A platform concept designed to help sheet metal teams track project delays, improve visibility across workflows, and reduce inefficiencies.
Image Gallery
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A little about me
I somehow got stuck in the corporate world for a few years and forgot a little why I wanted to be a designer in the first place.
I want to make things that provoke feelings, solve problems, but also create completely useless shit just because I can. I want to explore boundaries, experiment, and express myself through different mediums. I’m curious about pretty much everything: art, technology, film, space, sustainability, spaces, objects, people, love, and humans.
Right now, I’m taking a break to figure out what comes next.
Contact me for future work, collaborations, or anything creative that isn’t boring.
"We wouldn’t have been able to reach as many girls and young women without Paulina. She truly understands our mission and our audience, creating designs that are both thoughtful and full of heart. Working with her made our vision come alive."
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