Brand & Web Concept for a Queer Community Platform
No Strings is a queer-led community platform built to help people connect without pressure — for friendships, creativity, and shared experiences. The client wanted something fun, colorful, and modern that feels inclusive and genuinely welcoming. They needed full branding, a logo, and a website that together create a playful, approachable space where everyone feels invited in.
The brand design
The client said:
The website
Visual system for theme clarity
Each event theme is distinguished by its own colour palette and abstract line art, creating clear visual separation while reinforcing brand consistency. On the site, the lines animate with a soft, breathing motion. I wanted it to draw subtle attention without overwhelming the content. The goal was to add life to the section and help users intuitively understand the event categories at a glance, even though they are abstract.
Animated line work to reflect identity and unity
I wanted the About section to feel a bit more alive, so I used a simple line animation where the lines pull apart and then come back together. I thought that movement could reflect what NoString is really about: "we’re all different, we go our own ways, but there’s still space to come back and feel connected." It’s subtle, but adds something both visual and emotional to the section.
A gentle way to say no
I wanted this animation to feel playful, calm, and very on-brand. Using lots of white space and the same line and circle language as the rest of NoStrings, I created an abstract mouth that slowly opens and closes, softly saying “nooo.”
I think keeping the movement minimal and slightly humorous makes the message easier to accept. It reinforces the idea that saying no doesn’t have to feel heavy or uncomfortable — it can be gentle, normal, and okay.
