Hi, I’m Paulina (Palle), a Swedish designer with an MSc in Industrial Design Engineering, based in Brooklyn,NY with my wife and a very cute puppy.

My background

What shaped me

I grew up in a family of musicians, engineers, teachers, and artists — so basically, I was born this way.

I’ve always been curious about how things work, which led me to earn a Master’s degree in Industrial Design Engineering from Chalmers University of Technology,  with a profile track in user insight and experience.

My Background

Why Product Design?

My grandpa was a ship design engineer, and his passion for creativity, math, and problem-solving had a huge influence on me. We spent hours working through math problems and taking things apart, driven by curiosity about how they worked.

I was first drawn to civil engineering because of my love for bridges. To me, they’re the most beautiful form of engineering. At the same time, I was deeply fascinated by psychology, behaviour, and the human mind.

Product design became the perfect intersection of those worlds. It lets me understand people while using technical, creative, and analytical thinking to solve complex problems. I still want to build bridges, just now between humans and technology, creating meaningful experiences.

Today

I wanna know everything 

On the side, I’m always exploring creative projects and have taken extra classes in art, psychology, and even archaeology (yes, the dinosaur kind).

Right now, I’m studying sustainable behaviour design and keeping up with the latest tools in AI — because I want to understand everything. Everything!

In the future

I want to keep growing

In the future, I see myself working at an innovative company that’s not afraid to push boundaries. I want to keep growing, lead a creative team, and take charge of projects that explore new ways of thinking and designing. I love collaborating, guiding others, and connecting design with real research and measurable results.

Why work with me?

There are 100 billion reasons why, but here are some.

Learn more About Me

01

aI, high-tech and fun

First of all, it will be so much fun. But also, the industry is changing fast, and I’m here for it. I actively explore new tools, especially AI and emerging tech, to work smarter and move faster, always with sustainability and long-term impact in mind.

02

I'm an expert

I’ve built websites, apps, and products for all kinds of clients, from fast-paced agency work, B2B, and C2B, to custom one-on-ones. I have the skills and experience to move quickly, but I still obsess over the details to make sure everything works and feels just right, and it always does.

03

Inclusive by default

I design products that are clear, user-friendly, and accessible to as many people as possible. When we work together, you’re not just getting a great product — you’re creating something that positively impacts people’s lives.

04

It's my passion not a job

I’m naturally curious, and I find myself wanting to design all the time. That passion drives me to keep learning, keep improving, and put real thought into every project. I believe that loving the work can make a real difference, and I love it so much.

Wanna work with a cool, creative, and passionate designer?

Let’s save the world, or at least create some super cool projects together.