Self-help App for young girls

PROBLEM:
Users didn’t feel welcome or emotionally connected to the app. The home page felt cold and confusing, and poor navigation led to frustration early on.

SOLUTION:
I redesigned the homepage to feel warmer and more personal, using color shifts to reflect time of day and reducing overwhelming text. I created clear visual paths to key features, using icons and labels that match users' mental models and designed guidelines that adapt to different user goals.

PROBLEM:
When feeling stressed, users didn’t know how to begin. The lack of guidance made it difficult for them to make decisions or choose what to do next.

SOLUTION:
I added a Check-in feature that helps users identify their current emotion and get personalized activity suggestions. Emotions are represented with familiar emojis, making the experience feel intuitive, light, and easy to start — even on hard days.

PROBLEM:
Users had trouble finding the right content and often felt lost within the app, unsure of where they were or how to get back.

SOLUTION:
I redesigned the navigation to start directly from the home page, using a tab carousel that clearly organizes main categories. Each section now includes visual article cards, making it easier to explore and understand where you are in the app.

PROBLEM:
Articles felt overwhelming, especially for users who were stressed or anxious. The long blocks of text were hard to process, and it wasn’t clear how to save content for later.

SOLUTION:
I redesigned articles as bite-sized cards with limited text that users can swipe through, helping reduce cognitive load. For accessibility, users can choose to listen to articles read out loud, or view the full text if preferred. I also added a save-to-folder feature that reflects how users naturally organize information, making it easier to return to what matters most.

PROBLEM:
Users lacked motivation to read articles and often missed out on helpful information that could support their wellbeing.

SOLUTION:
I added a progress tracking feature that lets users select topics they want to learn more about and visually see their knowledge grow. This creates a sense of progress, control, and motivation to keep going.

PROBLEM:
Users couldn’t even find the exercises in the old version of the app. The section was buried and unclear, leading to confusion and low engagement.

SOLUTION:
I made exercises accessible directly from the home page, and clearly divided them into main categories based on type and purpose. This helps users find what they need faster while avoiding content that could feel triggering.

PROBLEM:
Exercises felt boring, text-heavy, and repetitive. Users weren’t motivated to complete them and felt limited by the lack of variety.

SOLUTION:
I designed five new exercises that focus on interaction and positive distraction, using illustrations, feedback, and limited text to make them more engaging and easier to complete.

PROBLEM:
One of the main challenges users faced was difficulty making decisions, especially when choosing an exercise. Feeling overwhelmed made it even harder to know where to start.

SOLUTION:
I introduced a new feature called “Surprise Me”, which randomly selects an exercise for the user. This removes pressure, adds a sense of ease and fun, and helps users get started without overthinking.

PROBLEM:
Users wanted to feel connected to others in similar situations. They needed the app to feel more interactive and alive — but there was also a risk of grooming, making safety a key concern.

SOLUTION:
I designed the Community feature where users can share stories and tips with each other in a safe, moderated space. All submissions go through Tjejjouren Väst for approval before being published.
To encourage return visits, I added a weekly tip section, and through A/B testing, we found that showing a user's name and age added value and relatability.

PROBLEM:
Users didn’t understand where their saved content was stored, which led to confusion and frustration when trying to revisit helpful material.

SOLUTION:
I added a “Save to My Favourites” feature and let users create their own folders using visuals and personal naming. This makes saved content easier to find, organize, and return to when needed.

PROBLEM:
Users had a hard time finding their old diary entries, and the writing format felt too restrictive. They wanted more freedom to express themselves.

SOLUTION:
I added a search function and quick overview so users can easily revisit past entries. They can now choose between guided prompts or a blank page to write more freely, depending on what they need in the moment.

PROBLEM:
Users wanted a way to track their moods and identify emotional triggers over time. Without a clear overview, it was hard to spot patterns or understand what affected their wellbeing.

SOLUTION:
I connected the Check-in feature to the Calendar, allowing users to choose reasons for how they feel and get a quick visual overview. This makes it easier to look back, find patterns, and understand what contributes to a good or bad day.

PROBLEM:
Many users struggled with low motivation. They often gave up quickly and stopped trying to improve, especially on harder days.

SOLUTION:
I added motivational messages that adapt to how the user is feeling that day. By using language directly inspired by real user quotes, the support feels more relatable and encouraging, helping users keep going even when it’s tough.

PROBLEM:
Many users lacked motivation and often avoided reaching out for help, even when they needed it most.

SOLUTION:
I made it easier to take that first step by adding a “Do you have many bad days?” card directly within the calendar. With just one tap, users can access helpful information and support, reducing the barrier to seeking help.

PROBLEM:
Users wanted to work toward personal goals, but often lacked the motivation to stay on track or remember why they started.

SOLUTION:
I designed a feature that lets users set their own goals and receive gentle reminders rooted in their original motivation. This keeps the experience personal, focused, and easier to stick with over time.

From the top navigation bar in the Profile, users can access Settings, a new feature designed to support flexibility and control. Here they’ll find options for Profile Settings, Notifications, Security, and Information about the app, all in one place.

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PROBLEM:
Users wanted more ways to personalize the app so it felt like their own , without making the onboarding flow too long or overwhelming.

SOLUTION:
I added a feature that lets users choose their own background image, helping them create a space that feels safe, calming, and uniquely theirs.

PROBLEM:
Users often forgot to use the app because they lacked a consistent routine. Standard notifications felt overwhelming or even triggering, causing some to avoid the app entirely.

SOLUTION:
I introduced a simple and low-pressure notification system with only three preset options. This helps users stay gently motivated and reminded, without triggering performance anxiety or adding stress.