Funky Artist website
Dani Massaad is a talented music artist releasing his debut album. He needed a simple but personal branding and website to share with labels and collaborators. And Baby, I delivered.
How to make the music keep playing
The main challenge was capturing Dani’s unique style in a way that felt modern but still reflected his 70s-inspired sound, all while making sure the music stayed front and center as users explored the site.
Dani wanted a site that:
- Reflects his unique 70s-inspired style
- Simple one-page layout for quick understanding
- Includes unique visual and interactive elements
- Custom-coding
- Easy to duplicate and adapt, 12 different versions with different song lineups
The artsy extra grovy
A simple, easy-to-use website that keeps the music front and center, thanks to a custom sticky audio player. The design feels modern while still nodding to the nostalgic 70s style in Dani’s sound, easy to duplicate and update the 12 music versions of the site. The branding includes a logo and pattern design, inspired by the artist's style and overall visual direction.
Just listen to the music
The project started with a meeting where we just listened to the music, and the client told me about his vision and needs for the website. The pace was fast; this was a jump-straight-in kind of approach. I listened to Dani’s music throughout the entire design process to stay in the right headspace (and luckily, it’s exactly my kind of music).
- Ran client workshops to understand what he wants, and he wants it groovy and funky, but classy
- Mapped out user needs and what records labels would value and look for
- Created a moodboard to lock in a visual direction
- Created logo and pattern design
- Sketched Sitemap and wireframes to define structure and content flow
- Brought everything to life in Webflow, including custom animations and responsive design
Better make it psycadelic, no classy, no rock
Dani wanted it all, but not too much. We started with the logo and worked our way up from there. It was always very collaborative, with multiple meetings to discuss the details. Keeping it simple was the main focus… but also making sure it reflected his style in the small details. It was a bit restricted and creatively minimal, but that’s what led to the final result.
The brand design
The client said:70s, funky, trippy, original, musical — those were the words he wanted the logo to reflect. We started way too strong on the trippy (which I fully intended) just to get a reaction. After a few rounds of revisions, we landed on a much simpler logo design. Inspiration came from legends like Yes, Led Zeppelin, and Janis Joplin.
The website
The never stop the music
It was a challenge to code this feature, but after some back and forth, we made it happen. A custom sticky audio player that lets users play and switch songs anytime during their experience.
The Result
The final result is a simple branding that’s easy to elevate and build out. It communicates the artist’s identity and music style through imagery, visuals, and logo. The website is intuitive and fast to navigate, helping users reach their goal quickly while still reflecting the client's unique style.
- A simple website that’s easy to duplicate for different versions
- Straightforward branding that’s easy to build out from
- Subtle interactions and details that connect back to entertainment without being over the top
The album is not yet out, this is a privilege to view.
